Start free. Scale as you rank.

Yes. The Free plan is free forever, no credit card required. You get 3 analyses per month and full access to content scoring, so you can see Optmizly’s value before committing.

Volume, and nothing else. Starter and Pro unlock the same 12 tools; Starter gives you 15 analyses a month and Pro gives you 50. Because the data-heavy tools cost two or three credits per run, 15 credits is roughly five runs of something like Keyword Research — enough to work on one site, and the point at which most people move up to Pro.

Each time you submit content or a URL for scoring, it uses one analysis credit. Most tools cost one credit. Tools that pull more live data from third-party providers on your behalf cost more, and each one tells you its cost before you run it. Three credits: Keyword Research, Competitor Spy, Ranking Engine, Geogrid, AI Visibility and Multi-Location SEO. Two credits: Backlinks, Rank Tracker, SERP Audit, Review Velocity, Client Reports, AI Citation Plan, Content Gap and Content Planner. Credits reset at the start of each billing month, and the Free plan’s tools all cost one. SEO Client Finder is the exception: it does not use analysis credits at all, and has its own limit of 5 searches a day.

Yes. Cancel from your account settings at any time, no hoops, no waiting. You keep full access until the end of your current billing period.

Yes. The Free plan gives you 2 tools and 3 analyses a month with no card required, for as long as you like. Paid plans are charged when you subscribe – there is no free trial – and you can cancel at any time from your account settings, keeping access until the end of the period you have paid for.

No. Optmizly is fully hosted and all AI analysis is included in your plan — you never need an AI provider key or any third-party setup to use it. Agency plan users can optionally connect Google Search Console for deeper SEO Audit insights, but it’s never required.

Every price on this page is in US dollars. Payments are handled by DoDo Payments as merchant of record, so a card in another currency is converted by them at their own rate, and local sales tax — GST, VAT or the equivalent — is added at checkout where your country charges it. Both are shown on the checkout page before you pay, so the total you confirm is the total you are charged. In India, for example, a $9 plan is presented in rupees with 18% GST on top, which comes to more than a direct conversion of nine dollars.

Every paid plan can be billed monthly or once a year, chosen at checkout: Starter $9 or $90, Pro $19 or $190, Agency $49 or $490, Agency Plus $99 or $990 – paying yearly costs ten months instead of twelve, so you save about 17%. If you have a discount code that applies to the first billing cycle, it covers your first year and the subscription renews at the full annual price after that.

Yes. Upgrade instantly from your dashboard settings. The new limits apply immediately. Downgrades take effect at the start of your next billing cycle.