SEO and AI search insights for content teams and agencies.
Most AI visibility checkers count your brand name inside a source URL as a mention. What a check has to measure, and what it still cannot tell you.
We audited the homepages of ten tools that sell AI search visibility, using the same checks we sell. Three of them give AI crawlers nothing to read — including one whose schema is there, but only after JavaScript runs.
A content score measures how well-optimised your content is for search. What goes into it, and how to use it to improve rankings.
Meta descriptions don't directly affect rankings — but they heavily influence click-through rate, which does. Here's the formula for writing them properly.
Schema markup helps Google understand your content and unlocks rich results in search. Here's what to implement and why it matters.
Content doesn't rank forever. Here's a systematic approach to identifying which pages need updating and exactly how to bring them back to life.
A backlink audit helps you identify links that are hurting your rankings and find opportunities to build more authority. Here's exactly how to do one.
Ranking isn't about gaming algorithms — it's covering a topic better than anyone else. The framework for content that consistently performs.
Internal links spread PageRank, build topical authority and shape how search engines read your site. How to build a strategy that works.
How to find, evaluate and prioritise keywords that match your content and your site's authority — a beginner's guide to keyword research.
Google's AI Overviews appear above organic results for millions of queries. Here's how they work and what you need to do to get your content featured.
A complete on-page SEO checklist: title tags, headings, meta descriptions, keyword usage and internal links, with guidance for each.
Topical authority is how Google decides which sites are genuine experts. What it means, why it matters, and how to build it.
If you're not on page one, there's a specific reason. Here's how to do a proper SERP analysis to diagnose the gap and build a recovery plan.
A content gap analysis reveals what topics your competitors rank for that you don't. Here's a step-by-step process to find and close the gaps.
E-E-A-T is how Google evaluates content quality. What each of the four signals means, and exactly how to improve them.
AI search engines cite sources differently from Google. Here's exactly how to make your content visible in ChatGPT, Perplexity, and Gemini answers.
Topical authority now drives organic rankings. How Google measures it, how to map a topic cluster, and how to audit where you stand.
AI search cites sources differently to Google. How to structure content so ChatGPT, Perplexity and AI Overviews quote your site.
Google's E-E-A-T framework decides which content ranks. Every signal explained, how to audit yours, and a step-by-step plan to improve it.
