SEO Fundamentals5 min readJuly 2, 2026
What Is a Content Score and How Do You Improve It?
A content score measures how well-optimised your content is for search. What goes into it, and how to use it to improve rankings.
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AravindrajBlog
SEO and AI search insights for content teams and agencies.
SEO Fundamentals5 min readJuly 2, 2026
How to Write Meta Descriptions That Actually Get Clicked
Meta descriptions don't directly affect rankings — but they heavily influence click-through rate, which does. Here's the formula for writing them properly.
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AravindrajSEO Fundamentals6 min readJuly 2, 2026
Schema Markup: What It Is and How to Use It for SEO
Schema markup helps Google understand your content and unlocks rich results in search. Here's what to implement and why it matters.
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AravindrajSEO Fundamentals8 min readJuly 2, 2026
How to Write Content That Ranks: A Practical Guide
Ranking isn't about gaming algorithms — it's covering a topic better than anyone else. The framework for content that consistently performs.
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AravindrajSEO Fundamentals8 min readJuly 2, 2026
Keyword Research for Beginners: How to Find Keywords You Can Actually Rank For
How to find, evaluate and prioritise keywords that match your content and your site's authority — a beginner's guide to keyword research.
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AravindrajSEO Fundamentals9 min readJuly 2, 2026
On-Page SEO Checklist: Everything You Need to Rank in 2026
A complete on-page SEO checklist: title tags, headings, meta descriptions, keyword usage and internal links, with guidance for each.
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AravindrajSEO Fundamentals8 min readJuly 2, 2026
What Is E-E-A-T and How to Improve Your Score in 2026
E-E-A-T is how Google evaluates content quality. What each of the four signals means, and exactly how to improve them.
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AravindrajSEO Fundamentals20 min readJuly 8, 2025
E-E-A-T (EEAT) Explained: The Complete Guide for SEO
Google's E-E-A-T framework decides which content ranks. Every signal explained, how to audit yours, and a step-by-step plan to improve it.
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