# Optmizly

> An AI search optimization platform covering SEO, GEO and AEO — auditing, optimizing and monitoring how a website appears both in Google and in the AI systems that now answer on its behalf.

Optmizly exists because being found no longer means one thing. A page can rank on Google and still be unusable to a generative engine, usually because the crawler is blocked in robots.txt, the content only appears after JavaScript runs, or nothing on the page identifies who wrote it. Three kinds of work are involved and they are not interchangeable:

- **SEO** — Search Engine Optimization. Can a search engine crawl, understand and rank the page?
- **GEO** — Generative Engine Optimization. Can a generative engine reach the page, and does anything establish who is behind it? This is where crawler access, author attribution and entity signals matter.
- **AEO** — Answer Engine Optimization. Does a specific question on the page have a self-contained, liftable answer, marked up so a machine can find the pairing?

## Free tools, no account required

These need no signup and no card. Five uses per day each, except the prospect finder,
which is three searches a month because every search buys live business data.

- [Find Your Next SEO Client](https://optmizly.com/tools/find-clients): Enter an industry and a city. Checks ten local businesses and returns the ones whose websites have fixable SEO problems, each with an opportunity score and its top issues. For agencies looking for prospects.
- [AI Search Readiness Audit](https://optmizly.com/tools/ai-search-readiness): Enter a URL and get a measured readiness score across technical foundation, on-page signals, content extractability, structured data, AEO and GEO — including whether AI answer crawlers are allowed in robots.txt and whether the content survives without JavaScript. Every check is deterministic; nothing is estimated.
- [E-E-A-T Checker](https://optmizly.com/tools/eeat): Paste content and score it against Experience, Expertise, Authoritativeness and Trustworthiness, with the specific weaknesses to fix first.
- [AI Regex Generator](https://optmizly.com/tools/ai-regex): Describe a pattern in plain English and get a working regular expression, for filtering SEO exports and keyword lists.

## Product

- [Pricing and plan comparison](https://optmizly.com/pricing): Current prices, monthly and annual options, per-plan usage limits, the full feature comparison, and answers to what counts as one analysis.
- [Home](https://optmizly.com/): What the platform does, how the discover → audit → optimize → generate → monitor workflow fits together, and who each plan suits.
- [Sign up](https://optmizly.com/signup): Free plan available with no card.

## Guides

- [AI Visibility Checker: What It Should Actually Measure](https://optmizly.com/blog/ai-visibility-checker): Most AI visibility checkers count your brand name inside a source URL as a mention. What a check has to measure, and what it still cannot tell you.
- [We Ran 10 AI Search Tools Through an AI Search Audit](https://optmizly.com/blog/we-audited-the-ai-search-tools): We audited the homepages of ten tools that sell AI search visibility, using the same checks we sell. Three of them give AI crawlers nothing to read — including one whose schema is there, but only after JavaScript runs.
- [What Is a Content Score and How Do You Improve It?](https://optmizly.com/blog/what-is-a-content-score): A content score measures how well-optimised your content is for search. What goes into it, and how to use it to improve rankings.
- [How to Write Meta Descriptions That Actually Get Clicked](https://optmizly.com/blog/how-to-write-meta-descriptions): Meta descriptions don't directly affect rankings — but they heavily influence click-through rate, which does. Here's the formula for writing them properly.
- [Schema Markup: What It Is and How to Use It for SEO](https://optmizly.com/blog/schema-markup-guide): Schema markup helps Google understand your content and unlocks rich results in search. Here's what to implement and why it matters.
- [How to Refresh Old Content and Recover Lost Rankings](https://optmizly.com/blog/how-to-refresh-old-content): Content doesn't rank forever. Here's a systematic approach to identifying which pages need updating and exactly how to bring them back to life.
- [How to Do a Backlink Audit: A Step-by-Step Guide](https://optmizly.com/blog/how-to-do-a-backlink-audit): A backlink audit helps you identify links that are hurting your rankings and find opportunities to build more authority. Here's exactly how to do one.
- [How to Write Content That Ranks: A Practical Guide](https://optmizly.com/blog/how-to-write-content-that-ranks): Ranking isn't about gaming algorithms — it's covering a topic better than anyone else. The framework for content that consistently performs.
- [Internal Linking Strategy for SEO: How to Do It Right](https://optmizly.com/blog/internal-linking-strategy-for-seo): Internal links spread PageRank, build topical authority and shape how search engines read your site. How to build a strategy that works.
- [Keyword Research for Beginners: How to Find Keywords You Can Actually Rank For](https://optmizly.com/blog/keyword-research-for-beginners): How to find, evaluate and prioritise keywords that match your content and your site's authority — a beginner's guide to keyword research.
- [How to Rank in AI Overviews: What Google's AI Search Means for Your Content](https://optmizly.com/blog/how-to-rank-in-ai-overviews): Google's AI Overviews appear above organic results for millions of queries. Here's how they work and what you need to do to get your content featured.
- [On-Page SEO Checklist: Everything You Need to Rank in 2026](https://optmizly.com/blog/on-page-seo-checklist): A complete on-page SEO checklist: title tags, headings, meta descriptions, keyword usage and internal links, with guidance for each.
- [Topical Authority: What It Is and How to Build It](https://optmizly.com/blog/topical-authority-what-it-is-and-how-to-build-it): Topical authority is how Google decides which sites are genuine experts. What it means, why it matters, and how to build it.
- [SERP Analysis: How to Find Exactly Why You're Not Ranking](https://optmizly.com/blog/serp-analysis-why-you-are-not-ranking): If you're not on page one, there's a specific reason. Here's how to do a proper SERP analysis to diagnose the gap and build a recovery plan.
- [How to Do a Content Gap Analysis (Step-by-Step)](https://optmizly.com/blog/how-to-do-a-content-gap-analysis): A content gap analysis reveals what topics your competitors rank for that you don't. Here's a step-by-step process to find and close the gaps.
- [What Is E-E-A-T and How to Improve Your Score in 2026](https://optmizly.com/blog/what-is-eeat-and-how-to-improve-your-score): E-E-A-T is how Google evaluates content quality. What each of the four signals means, and exactly how to improve them.
- [How to Optimise Content for AI Search (ChatGPT, Perplexity, Gemini)](https://optmizly.com/blog/how-to-optimise-content-for-ai-search): AI search engines cite sources differently from Google. Here's exactly how to make your content visible in ChatGPT, Perplexity, and Gemini answers.
- [Topical Authority SEO: How to Build It and Why It Dominates Rankings](https://optmizly.com/blog/topical-authority-seo-guide): Topical authority now drives organic rankings. How Google measures it, how to map a topic cluster, and how to audit where you stand.
- [How to Get Cited by ChatGPT and Perplexity (AI Citation Strategy)](https://optmizly.com/blog/how-to-get-cited-by-chatgpt-and-perplexity): AI search cites sources differently to Google. How to structure content so ChatGPT, Perplexity and AI Overviews quote your site.
- [E-E-A-T (EEAT) Explained: The Complete Guide for SEO](https://optmizly.com/blog/eeat-guide-for-seo): Google's E-E-A-T framework decides which content ranks. Every signal explained, how to audit yours, and a step-by-step plan to improve it.

## Optional

- [About](https://optmizly.com/about): Who builds Optmizly, why it exists, and an honest account of how early it is.
- [Contact](https://optmizly.com/contact): How to reach support, billing, privacy and security.
- [Privacy Policy](https://optmizly.com/privacy): What data is collected, which sub-processors receive it, and how long it is kept.
- [Terms of Service](https://optmizly.com/terms): Plan limits, billing frequency and cancellation behaviour.
- [Refund Policy](https://optmizly.com/refund-policy): When the card is charged and what access survives a cancellation.
- [Chrome Extension Privacy Policy](https://optmizly.com/extension-privacy): The browser extension collects nothing — no network requests, no storage, no account.